What is Strategy?

• A plan designed to achieve your overall mission
• A synergistic combination of standards, goals & campaigns that serve your mission
• A guide for investing time, energy and money into achieving your mission

What does it mean to be Strategic?

• Define your overall mission
• Write SMART goals (specific, measurable, attainable, realistic, timely)
• Coordinate resources into specific campaigns to reach each goal
• Identify KPIs (key performance indicators) that let you monitor your progress towards reaching each goal
• Analyze progress at regular intervals and adjust as necessary to stay on track towards fulfilling your mission

Why does strategy matter?

• It directs your day-to-day, on-the-ground decisions
• It is like a worldview; you have one whether you know it or not
• Knowing your strategy means you can make it work for you
• It improves communication between partners, employees & vendors
• Done well, it means you can even go on vacation and leave someone else at the helm once in a while

What happens when I’m not strategic in my Internet marketing?

• Things are a chaotic, confusing, stressful mess
• You have reactive business processes rather than proactive ones
• You’re wasting marketing dollars that could be working harder for a better ROAS (return on ad spend)
• You’re excluding qualified potential customers
• You’re leaving money on the table
• You’re not as close to success as you could be

How can IM for Solos help me with my Internet marketing strategy?

• Flat-rate IM Ready Plans™ are Internet Marketing Plans customized for you with step-by-step strategic campaigns to achieve your personal business mission
• If you need your current mess sorted out quickly and efficiently, then hourly consultation work is also available
• You can always get free advice by asking an Internet Marketing question on the Contact page
• The IM for Solos specialists are passionate about their sub-industries, so you have an expert on anything about Internet Marketing at your fingertips